Betty Tam

Betty Tam is an experienced Marketing Data Analyst currently working at Union Plus since August 2017, and also serves as a Graduate Assistant in the Marketing Department at William & Mary. Notable achievements include enhancing prospective student engagement at William & Mary by implementing optimal social media marketing tactics and generating insightful dashboards. Previous roles include an MBA Consultant at Riot Games LATAM, where an e-Commerce project plan for Latin American markets was developed, and a Data Analyst Intern at Verizon, where a loyalty model was designed to optimize costs. Betty Tam holds an MBA in Data Analytics & Marketing from William & Mary and a Bachelor's degree in Marketing from the University of Connecticut. Additional experience includes market research management and mentoring roles focused on educational support for low-income students.