Edward Farnell (He)

As a professional with over 15 years of experience in the gambling and digital marketing industries, I strongly believe in the power of transparency and open communication. I follow the principle that trust is the cornerstone of any successful team, and it’s through clear, honest conversations that we drive collaboration and innovation.

In my current role, I prioritize creating an environment where all team members feel heard. Every Monday, I host a "coffee hour" where we gather to share ideas, concerns, or even just chat casually. It’s not about hierarchy—it’s about listening, supporting, and growing together as a unified team.

Career Background:

2006-2011: Affiliate Manager at Betway Group – I managed partnerships and focused on building successful affiliate programs, laying the foundation for a strong career in the gambling industry.

2011-2017: Head of Digital Marketing at Kindred Group – Here, I led digital marketing strategies, working to expand the company's reach and online presence.

2017-2023: Strategic Consultant – I provided expert insights to companies in the gambling sector, helping them enhance their operations and marketing efforts.

Key Expertise:

Company Founder: I founded the company to serve as a trusted resource in the UK gambling industry, providing expert insights and guides.

Building a Strong Team: I developed a dedicated team of professionals focused on delivering unbiased reviews and practical information tailored to the needs of UK players.

Through my career, I’ve always strived to foster environments where creativity, transparency, and teamwork come together to create impactful results.