Sima Altal

Sima Altal is an accomplished marketing professional currently serving as the Marketing & Commercial Supervisor at Unipal General Trading Company since February 2018, focusing on profitability growth within the Mars Wrigley business. Sima is responsible for team and brand performance, strategy planning, price positioning, forecasting, budgeting, and marketing activations. Prior experience includes managing renowned brands such as P&G, Reynolds, Heinz, Kellogg's, SC Johnson, and Duracell as a Brand Manager, where Sima executed various commercial and marketing activities to drive growth. Additionally, Sima contributed to the Jerusalem Center for Women as an Assistant Project Coordinator, facilitating training and educational projects, and previously interned as an Admission Counselor at Hanover College. Sima holds a Bachelor of Arts in Economics from Hanover College.