James Baldwin

James Baldwin is currently the CEO at Unai. Prior to this, they were the head of B2B Targeting at Barclaycard from February 2008 to October 2008, and then the head of Data Analytics at Barclaycard Freedom from October 2008 to September 2010. From December 2007 to February 2008, they worked as a senior consultant at Capstone Analytic Consulting. From November 2004 to November 2007, they were the customer insight manager at MORE TH>N. And finally, from April 2000 to November 2004, they worked as a process consultant at Royal & SunAlliance.

James Baldwin studied mathematical statistics at the University of Liverpool and Harlington.

Some individuals on their team include Henry Dunn - Chief of Staff, Matt Oates - Chief Data Officer, and Iain Turner - Head of Business Intelligence.