Daniel Mack is a seasoned professional currently serving as the Director of Digital Strategy and Innovation, where they drive digital strategy through customer advocacy and insights gathered from qualitative research and quantitative data analysis. With deep expertise in A/B and MVT experimentation, as well as digital data analytics, Daniel has previously held significant roles at United Airlines, including Director of Digital Optimization & Reliability and Senior Manager of Digital Optimization. They also have experience as a Marketing Manager and Analyst at Anova Furnishings and as a Marketing & Support Coordinator at the American Academy of Pediatrics. Daniel earned a Bachelor's degree in Marketing from the University of Missouri-Columbia.
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