Sirine El Merhebi

Sirine El Merhebi is a seasoned marketing professional with extensive experience in the banking and finance sector. Currently serving as Senior Manager of Marketing & Corporate Communications at United Arab Bank since August 2017, Sirine is responsible for developing comprehensive marketing strategies aligned with the bank's business objectives. Previous roles include Marketing Manager at Commercial Bank of Dubai, where responsibilities encompassed marketing activities related to affluent and business banking, and Marketing & Communication Specialist at FGB and Bank of Beirut, focusing on marketing campaigns and communication alignment. Sirine's early career included roles such as Account Manager at Publicis Groupe and Intermarkets, where key account handling and client communication were paramount. Sirine holds a Bachelor's degree in Business Administration from the American University of Beirut and has foundational education in Economics and Sociology from International College.