Esther Ilori

Esther Ilori is an accomplished copywriter and content development specialist with diverse experience in digital marketing and content creation. Currently at UBA Group since November 2021, Esther enhances customer engagement through compelling copy and storytelling-driven newsletters. As the founder of Esther Writes, content focuses on SEO optimization for various brands to drive traffic and conversions. Prior roles include Digital Marketing Manager at WayMaker Digital, where revenue and website traffic increased under Esther's oversight, and Senior Digital Marketing Manager at Delor Marketing, leading collaborative marketing strategies. Esther has also contributed as a Digital Marketing Manager and Content Writer at Rachael International School, managing digital presence and student enrollment strategies. Starting with a background in microbiology, which includes a Bachelor of Science degree from Babcock University, Esther's career showcases a robust blend of scientific inquiry and creative communication.