UNITED COLLECTIVE
Mark Lainas has a diverse work experience in the advertising and communications industry. Mark is currently working as the President at CANVAS United, where they focus on creating meaningful experiences for brands. Prior to that, they served as the Chief Innovation Officer at UNITED COLLECTIVE, a creative communications group. Mark also held leadership positions at BBDO New York, BBDO Worldwide, and AMV BBDO, where they played key roles in driving innovation and growth. Mark has also worked at Ogilvy & Mather Group UK and Ogilvy & Mather, where they held the position of Chief Innovation Officer. Additionally, Mark has experience as a Board Director and Trustee at Ideas Foundation, and as a Group Account Director at glue Isobar. Mark started their career as an Account Director at Red Brick Road, where they played a significant role in growing the agency.
Mark Lainas attended University of Southampton from 2000 to 2003, where they earned a Bachelor of Arts degree in Marketing. Prior to that, they studied at Bradfield College from 1993 to 1998, although no specific degree or field of study information was provided for this period. In addition to their formal education, Mark obtained a certification as a Facebook Certified Creative Strategy Professional from Facebook in July 2020.
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UNITED COLLECTIVE
Today more than ever brands need a competitive edge. A leg up. An ace in the hole. Welcome to ours. As a collective of smart, creative, culturally attuned trailblazers who are as talented, innovative and diverse as today’s America, we are unlike any other communications group on the planet. Recognizing that the rules of consumer engagement have changed, it’s no longer enough for a marketing company to have an X factor. Today’s brands need a partner with an X, Y & Z factor. That’s where we come in. We have upended the communications company model as you know it. From advertising and analytics to digital and content production and beyond, we are unique in the capabilities we offer and in how we collaborate with each other and our clients. Everything is in service to everything else and everything we create is in service to brand growth. Leaning on our strong cultural heritage, we alone have the foresight, smarts and sensibilities to help brands stay in-step with today’s “new” consumer. Plus the creative chops to deliver award-winning, problem solving work that makes a difference. The kind of difference that changes brands. It’s a brave new marketing world out there – client growth hinges on having a competitive advantage. Or in our case, a hugely unfair one. Affiliated Companies CANVAS United GALLEGOS United ROX United POLY United LUNA United