UNITED COLLECTIVE
Soledad Priani has a diverse work experience in the fields of engagement management, account management, PR consulting, and influencer marketing. Soledad currently works as an Engagement Manager at United Collective, where they are responsible for coordinating brand partnerships, developing PR and influencer strategies, and managing project activities. Prior to this, they worked as an Account Executive at United Collective, where they handled press releases, media materials, client reporting, and coordination of internal teams. Soledad also has experience as a Freelance PR Consultant, where they provided market research, competitive analysis, strategy, and content services for Latin American fashion brands looking to expand their e-commerce businesses in the US market. Soledad has also worked as an Account Manager at Sopexa USA, where they developed and implemented marketing and communication campaigns for clients in the food and beverage industry. Additionally, they have experience as an Influencer Marketing Specialist at Trendsetters, where they led influencer marketing strategies, managed budgets, and ensured deliverables were met. Soledad's earlier experience includes working as an Account Manager at Think Y, where they developed and implemented digital and PR strategies for FMCG brands, coordinated brand ambassador programs, and sourced new opportunities for activations and partnerships.
Soledad Priani obtained a Master's degree in Fashion and Luxury Brand Management from Istituto Marangoni from 2019 to 2020. Soledad also attended Stanford University Graduate School of Business in 2020 for the Stanford Ignite program in Innovation and Entrepreneurship. Prior to that, they earned a BA in Communication from Universidad de 'San Andrés' in 2017, where they also participated in an exchange program at UCL in 2016. Additionally, Soledad has received certifications in Buying and Merchandising from The Business of Fashion in August 2020, Introduction to Financial Accounting from The Wharton School in May 2020, and Fashion Producer from eamoda - escuela argentina de moda in December 2015.
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UNITED COLLECTIVE
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Today more than ever brands need a competitive edge. A leg up. An ace in the hole. Welcome to ours. As a collective of smart, creative, culturally attuned trailblazers who are as talented, innovative and diverse as today’s America, we are unlike any other communications group on the planet. Recognizing that the rules of consumer engagement have changed, it’s no longer enough for a marketing company to have an X factor. Today’s brands need a partner with an X, Y & Z factor. That’s where we come in. We have upended the communications company model as you know it. From advertising and analytics to digital and content production and beyond, we are unique in the capabilities we offer and in how we collaborate with each other and our clients. Everything is in service to everything else and everything we create is in service to brand growth. Leaning on our strong cultural heritage, we alone have the foresight, smarts and sensibilities to help brands stay in-step with today’s “new” consumer. Plus the creative chops to deliver award-winning, problem solving work that makes a difference. The kind of difference that changes brands. It’s a brave new marketing world out there – client growth hinges on having a competitive advantage. Or in our case, a hugely unfair one. Affiliated Companies CANVAS United GALLEGOS United ROX United POLY United LUNA United