Morgan Howe has a diverse work experience in the field of marketing and sponsorship. Morgan started their career as a Sports Marketing Intern at Gatorade in 2008. Morgan then joined Intersport, a sports and entertainment marketing agency, where they worked for five years as an Assistant Account Executive and later as an Account Executive. At Intersport, they specialized in sponsorship activation and managed successful experiential marketing campaigns for brands like Under Armour and Rivals.
In 2013, Morgan transitioned to IEG, where they served as a Director and later as a Senior Director in Client Leadership roles. At IEG, they assisted rightsholders and sponsors in determining the fair market value of their corporate sponsorship packages. Morgan also provided sponsorship strategies and tools for securing new sponsors for various sports and entertainment properties.
In 2015, Morgan joined ESP Properties, a GroupM company, as a Senior Director in Client Leadership. Morgan'sresponsibilities involved consulting, valuation, research, and packaging strategies for sports and entertainment rights holders. Morgan'sclients at ESP Properties included Life Time Fitness and the Cleveland Cavaliers.
Currently, Morgan is working at United Entertainment Group (UEG), starting as a Senior Director in Rights & Partnerships and progressing to Vice President, then Senior Vice President, and most recently, as the SVP, Head of Strategy, Rights & Partnerships. UEG is a global marketing agency specializing in entertainment, sports, and lifestyle marketing. Under UEG, Morgan is responsible for leading and developing strategies for partnerships and rights management.
Overall, Morgan Howe has demonstrated extensive expertise in the marketing and sponsorship field, working with a wide range of clients and brands throughout their career.
Morgan Howe attended The Hackley School from 2001 to 2005, but no degree or field of study is provided. From 2005 to 2009, Morgan Howe attended Northwestern University, where they obtained a Bachelor of Arts degree in Communication Studies.
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