Greg Lueck

Greg Lueck is a seasoned professional with extensive experience in product strategy, merchandising, and retail operations. Currently serving as the Senior Manager of Product Strategy and Merchandising at UFA since June 2016, Greg has demonstrated leadership in category strategy across various sectors, including lumber and building materials. Prior roles include Senior Product Merchant, where responsibilities included vendor selection and marketing strategies, and Manager of Field Merchandising, focusing on product placement and merchandising standards in a network of 34 stores. Previous experience includes Operations Manager for Wholesale Sports, Store Manager at Canadian Tire, Project and Merchandising Consultant, and roles within Canadian Tire’s Fixture and Signage Warehouse and Field Merchandising teams. Greg holds a Leadership Extension Certificate in Organizational Leadership from Mount Royal University and has a background in Art History from the University of Calgary.