Samantha Jacobs is a seasoned professional in product strategy and merchandising, currently serving as Senior Manager at UFA since May 2020 after progressing from Product Strategy Manager. Prior experience includes a role as Category Merchandise Manager at Canadian Tire Corporation, where Samantha led a team to develop products aligned with strategic goals and collaborated with various stakeholders to ensure timely delivery and quality. Prior to that, at United Farmers of Alberta Co-operative Limited, significant contributions were made in planning and executing new programs and promotional campaigns to enhance business profitability. Samantha started the career at Wholesale Sports Outdoor Outfitters, where roles spanned from Inventory Control Clerk to Senior Product Merchant, specializing in camping and outdoor gear.
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