Product Strategy and Development

The Product Strategy and Development team at United Farmers of Alberta Co-operative Ltd. focuses on identifying market trends and consumer needs within the agricultural sector, particularly in livestock and merchandising. This team collaborates on developing innovative product offerings, enhancing existing products, and optimizing the overall product portfolio to drive growth and profitability for the cooperative. Additionally, they play a key role in strategizing the integration of e-commerce solutions to better serve their members and customers.