Richard Smith

London-based United Fitness Brands (UFB) is an industry-defining fitness and wellness supergroup, delivering premium fitness experiences through its brands across the UK. Having already acquired four of London’s pioneering fitness and wellness concepts since its inception, Barrecore (barre), Boom Cycle (indoor cycling), KOBOX (boxing), and triyoga (yoga + Pilates), UFB is leading a mass rollout for its brands both nationally and internationally. Now with studios in over 21 locations nationwide, it’s UFB’s objective to bring further premium homegrown fitness and wellness concepts under the same ownership to help them further grow and flourish within the industry and beyond.