London-based United Fitness Brands (UFB) is an industry-defining fitness and wellness supergroup, delivering premium fitness experiences through its brands across the UK.

Having already acquired four of London’s pioneering fitness and wellness concepts since its inception, Barrecore (barre), Boom Cycle (indoor cycling), KOBOX (boxing), and triyoga (yoga + Pilates), UFB is leading a mass rollout for its brands both nationally and internationally.

Now with studios in over 21 locations nationwide, it’s UFB’s objective to bring further premium homegrown fitness and wellness concepts under the same ownership to help them further grow and flourish within the industry and beyond.

Health & Wellness

Health Care

United Fitness Brands

Richard North

Karl Sebastian Acs

Steph Davies

Megan Salamat

Kat Ince

Ben Allen

Richard Smith

Hilary Rowland

Bernard Van Zyl

The Finance and Operations team at United Fitness Brands oversees the financial health and operational efficiency of the company. They manage budgeting, financial planning, and reporting while optimizing studio operations across all locations. This team ensures seamless digital administration, supports acquisition strategies, and drives the nationwide and international rollout of UFB’s premium fitness brands.

Finance and Operations

Leadership Team

Marketing Team

Finance and Operations

About

Team members

Other teams at United Fitness Brands

Leadership Team

Marketing Team