London-based United Fitness Brands (UFB) is an industry-defining fitness and wellness supergroup, delivering premium fitness experiences through its brands across the UK.

Having already acquired four of London’s pioneering fitness and wellness concepts since its inception, Barrecore (barre), Boom Cycle (indoor cycling), KOBOX (boxing), and triyoga (yoga + Pilates), UFB is leading a mass rollout for its brands both nationally and internationally.

Now with studios in over 21 locations nationwide, it’s UFB’s objective to bring further premium homegrown fitness and wellness concepts under the same ownership to help them further grow and flourish within the industry and beyond.

Health & Wellness

Health Care

United Fitness Brands

Richard North

Steph Davies

Megan Salamat

Kat Ince

Ben Allen

Richard Smith

Hilary Rowland

Bernard Van Zyl

The Management Team at United Fitness Brands oversees the strategic and operational execution of its premium fitness and wellness brands. The Fitness Club Manager ensures optimal performance at individual clubs, the Technology Manager integrates tech solutions to enhance customer experiences and operational efficiency, and the Flagship Club Manager focuses on maintaining high standards at UFB's premier locations. Together, they drive growth, consistency, and innovation across all studios.

Management Team

Leadership Team

Finance and Operations

Marketing Team

Management Team

About

Team members

Other teams at United Fitness Brands

Leadership Team

Finance and Operations

Marketing Team