Jeroen van Den Bergh

Senior Vice President, Business Intelligence And Strategy at United Football League (UFL)

Jeroen van den Bergh is an accomplished professional in the sports and business sectors, currently serving as Senior Vice President of Business Intelligence and Strategy at the United Football League since January 2024, where responsibilities include leading the merger of USFL and XFL and overseeing revenue initiatives. Prior experience includes roles as Executive Director at the United States Football League, Chief Strategy Officer at Chicago Fire FC, and Senior Vice President of Corporate Development at Allied Sports, showcasing expertise in revenue generation, strategic planning, and business operations management. Jeroen holds an MBA from NYU Stern School of Business with a focus on Strategy, Leadership, and Change Management, and a Bachelor of Science in Business Administration from Washington University in St. Louis, emphasizing International Business, Finance, and Marketing.

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United Football League (UFL)

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It's official: spring football just got stronger. On December 31st, 2023, the United Football League (the "UFL") was announced as the premier spring football league resulting from the merger of the XFL and USFL.


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