Paul White

Paul White is an experienced professional in licensing, merchandising, and retail development, currently serving as a Venue Specialist with the United Football League (UFL) since January 2024. White previously held roles such as Sr. Director of the Consumer Products Group at the United States Football League (USFL) and VP of CPG Operations and Licensing Partnerships at the XFL, where expertise in e-commerce and stadium merchandising was highlighted. Additional experience includes leadership positions at Iconix Brand Group, New York Cosmos, Select Branding, LLC, and the USTA, culminating in a robust background in consumer products management across various organizations, including HBO, MTV Networks, and the NBA. Paul White holds a Bachelor of Science degree in Sport Management from the University of Massachusetts Amherst.