Anita Pešić

Anita Pešić is an experienced professional in digital product development and e-commerce management, currently serving as the Digital Product Development Director at United Media since June 2021. Prior experience includes roles at Ringier Axel Springer Serbia as the Classifieds Portals Director and Product Manager, where responsibilities encompassed backlog management, product vision definition, and strategic planning. Anita also held positions at Ekupi d.o.o. as E-commerce Project Manager, leading procurement processes and managing online marketing campaigns, and at Kim Tec, where contributions included market analysis and business plan development for Ekupi. Anita began a career in accounting at CTC Idea d.o.o., and holds a degree in Management in Small and Medium Business from the University of Belgrade.