Jacob Harbord currently serves as the Head of Discovery at UOB, having transitioned into this role in September 2023. Prior to this, Jacob held the position of User Experience Research Lead at GXS from November 2020 to August 2023, where a research function was built and led based on a value creation framework. At CLEAR, from June 2019 to October 2020, Jacob was an Associate Director responsible for creating credit card customer value propositions and guiding go-to-market strategies for payment solutions across various countries. Previous experience includes roles as a Senior Research Manager at Ipsos, where extensive ethnographic research on consumers was conducted, and earlier positions at Nielsen and Ipsos MORI, as well as Northstar Research Partners. Jacob earned a BSc in Anthropology from UCL, an MA in Visual Anthropology with Ethnographic Film from The University of Manchester, and a Graduate Diploma in Management from LSE.