Farid Barriga

Farid Barriga serves as the Corporate Vice President of Strategy and Value Creation at United Parks & Resorts, a position held since 2024. Previously, Farid was a Senior Engagement Manager at McKinsey & Company from 2016 to 2024, leading key initiatives in commercial due diligence and digital transformation for prominent companies in various sectors. A notable secondment involved serving as the Growth and Operations Manager at Addi, where Farid defined strategies that supported significant growth. Farid's earlier experience includes working as an Investment Banking Analyst at Axia IB, focusing on M&A and capital raise transactions in Latin America. Farid holds an MBA from The Wharton School and a degree in Industrial Engineering from Universidad de Los Andes.