Bobby Creason

Bobby Creason joined USS in 2021 as Vice President, West Region, and was promoted to Chief Administrative Officer (CAO) in 2023. He formerly held the role of President and CEO at a prominent Case/IH dealership. During this time, Bobby showcased his aptitude for driving growth and managing intricate operations. He was also an original franchise owner at Volvo Rents, highlighting his extensive expertise.

Bobby places a strong emphasis on culture and employee engagement, influenced by his early years at a highly esteemed construction company, acknowledged by Forbes as one of the best places to work. Over his 25-year tenure spanning retail, construction, and equipment rental, Bobby has excelled in diverse roles: from fleet management and procurement to finance, operations, and sales.