United States Equestrian Federation
Vicki Lowell has a diverse work experience spanning several industries. Vicki started their career as an Analyst at Mercer Management Consulting, where they conducted analysis and developed strategies for Fortune 500 companies. Vicki then moved on to Procter&Gamble, where they held various positions including Marketing Director for Cover Girl Cosmetics, leading cross-functional teams and achieving record profits and share growth. After that, they joined Discovery Communications, where they held multiple senior-level positions, leading marketing and operations for channels such as Animal Planet and Science. Vicki also served as a Global Marketing Consultant for Discovery Communications and was the President of the Board for the Washington International Horse Show. Currently, they are the Chief Marketing and Content Officer for the United States Equestrian Federation, responsible for leading all marketing and content efforts. Throughout their career, Vicki Lowell has demonstrated their expertise in brand strategy, marketing campaigns, and team leadership.
Vicki Lowell's education history includes a Bachelor's Degree in Economics from Bryn Mawr College, which they obtained between 1983 and 1987. Later, between 1991 and 1992, they pursued a Master of Business Administration (M.B.A.) with a focus on Marketing at The Wharton School. In 2013, they also attended the Cable Executive Management Program at Harvard Business School, although the end year of their enrollment is not provided.
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United States Equestrian Federation
Equestrian competitors, leisure riders, coaches, fans and enthusiasts each share a personal bond with the horse. This commonality defines the membership of the United States Equestrian Federation [USEF] which serves as the National Governing Body for Equestrian Sport.The USEF is dedicated to uniting the equestrian community, honoringachievement, and serving as guardians of equestrian sport. Since its inception in 1917, the Federation has been dedicated to pursuing excellence and promoting growth, all while providing and maintaining a safe and level playing field for both its equine and human athletes.The USEF trains, selects, and funds their United States Equestrian Team which consistently wins medals at the highest level of international competition, including the Olympic Games. The USEF also licenses equestrian competitions of all levels across the United States each year.Fostering growth among newcomers as well as the coming generation is paramount to the Federation’s continued success. Thir young equestrians continually raise the bar both at home and abroad, pushing themselves to be better and strive for excellence, all while fostering and strengthening the connection between themselves and their horses.The USEF contributes to the greater good of horses by assisting with their protection and welfare in crisis situations and natural disasters, as well as in daily competition. As part of this pledge to protect equine welfare, the USEF continues to help support federal and state governments and works closely with other national equine organizations.fwe