Jennifer Roberts

Jennifer Roberts is an experienced design leader with a robust background in branding, visual design, creative direction, and design strategy. Currently serving as Design Director at the U.S. Soccer Federation since August 2025, Jennifer has previously held similar roles at American Express and IBM, showcasing a consistent trajectory in design leadership. Notable experience also includes a VP position at Hothouse Inc. and a tenure at J. Walter Thompson Worldwide, where Jennifer led significant design projects for high-profile clients such as Shell, Mercedes-Benz Stadium, and the U.S. Marine Corps. Jennifer’s expertise spans creative marketing, UX design, immersive experiences, and mentoring, underpinned by a Bachelor of Fine Arts in Graphic Design from the University of Georgia.