Allie Demeter

Director Of Client Strategy at United Talent Agency

Allie Demeter has a diverse work experience that spans various industries and roles. Allie started their career as a Student Brand Manager at Red Bull, where they represented the brand at Northwestern University and within the community. Allie also gained experience as a Communications Intern during their time at Red Bull. Allie then continued their journey at Red Bull as a Field Marketing Specialist, where they managed a large marketing program and improved brand loyalty among college students and professionals. Allie later joined 21st Century Fox as a Home Entertainment Marketing MBA Intern and The Walt Disney Company as a Brand Management MBA Intern. At Disney, they took on roles such as Associate Brand Manager, where they focused on physical and digital products for Lucasfilm and Disney Live Action titles, and Manager, Brand Marketing Partnerships, where they developed and managed marketing partnerships with select brands. Allie also worked as a Freelance Communications/Marketing Consultant at Unplug Meditation and as Director of Marketing at CALIWATER Cactus Water. Their most recent position was at Modern Animal, where they held the role of Brand Manager and led brand strategy and operations to elevate the company as both a consumer and employer brand. Allie will be joining United Talent Agency as part of the UTA Ventures - Brand Management team in 2023.

Allie Demeter holds a Master of Business Administration (M.B.A.) degree from UCLA Anderson School of Management, which they acquired from 2016 to 2018. Prior to that, they attended Northwestern University from 2008 to 2012, where they earned their Bachelor of Arts (BA) degree with a major in Theatre. During their time at Northwestern, they also pursued a Music Theatre Certificate and a History Minor. In 2010, Allie participated in the Duke University - London Study Abroad program, focusing on Theatre Studies and Performance. Additionally, they have obtained certifications in Marketing on Instagram, Google Ads (AdWords) Essential Training, and Social Media Marketing: Strategy and Optimization from LinkedIn, with the most recent obtained in October 2020.

Links

Timeline

  • Director Of Client Strategy

    February 1, 2024 - present

  • UTA Ventures - Brand Management & Business Development

    February, 2023