Serena Trentini

Serena Trentini serves as the Senior Vice President of Brand Engagement and Philanthropy at United Way Centraide Canada since July 2021, after holding the position of Vice President of Brand Strategy, Marketing and Communications. Prior experience includes Vice President of Marketing and Public Engagement at the Children's Aid Foundation of Canada, where focus was on improving the lives of children in the welfare system. Serena also held various marketing leadership roles, including Director of Brand Marketing & Partnerships at Plan Canada, where significant awareness and donations were driven for social justice initiatives, and Director of Marketing for the "Because I am a Girl" campaign. Earlier roles include Business Unit Director at DDB and Business Director at Grip Limited, among others. Serena Trentini obtained a Bachelor of Arts in Art History from Mount Allison University.