Cassie Hutaff Boesch

Cassie Hutaff Boesch has a diverse work experience in marketing, communications, and public relations. Cassie currently serves as the Chief Marketing Officer at United Way of Greater Charlotte, where they have held various roles since 2017, including Director of Marketing Strategy & Performance and Senior Manager of Digital Engagement. Prior to that, they worked as the Public Relations & Marketing Director at HappyFeet Charlotte from 2013 to 2017, where they developed successful social media strategies and managed advertising campaigns. Cassie also worked as a Marketing Copywriter at Financial Independence Group from 2015 to 2017, where they launched the company's first corporate blog. Additionally, they were a Senior Account Specialist at Mouse and Man, a startup digital marketing agency, from 2013 to 2015, where they managed client accounts and implemented SEO and PR strategies. Before that, they gained experience as a Public Relations Intern at Eric Mower + Associates and as an Intramural Sports Supervisor at UNCC Recreational Services.

Cassie Hutaff Boesch completed their education at the University of North Carolina at Charlotte from 2009 to 2013, earning a Bachelor's Degree in Communication with a specialization in International PR. Cassie also obtained a certification in International Public Relations from UNC Charlotte in 2013.

Additionally, Cassie has obtained several certifications including the Data Studio Certification from Google in March 2021, the Google Ads Certification from Google in January 2020, and the Hubspot Certified certification from HubSpot in February 2015.