Jennifer Lafrance

Senior Director, Digital Marketing at United Way

Jennifer LaFrance is a seasoned marketing professional with extensive experience in digital strategy and donor engagement. Currently serving as the Senior Director of Digital Marketing at United Way, Jennifer LaFrance focuses on enhancing connections with stakeholders through a robust digital ecosystem. Previous roles include Vice President of Development at United Way of Central Maryland, where Jennifer LaFrance led corporate partnerships and donor stewardship, and a significant tenure at McCormick & Company, culminating in the position of Senior Director of Global Digital Strategy. Jennifer LaFrance's career began at The Baltimore Sun, where leadership in advertising generated substantial revenue and strengthened industry relationships. Jennifer LaFrance holds a Bachelor of Science in Communications from Notre Dame of Maryland University.

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United Way

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United Way of America, based in Alexandria, Virginia, is a nonprofit organization that works with almost 1,200 local United Way offices throughout the country in a coalition of charitable organizations to pool efforts in fundraising and support.


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