Courtney Smith

Courtney Smith has a diverse work experience that spans across various industries. Courtney is currently working as a Team Lead in Digital Strategy at United Wholesale Mortgage since June 2022. Before that, they worked as a Social Media Strategist for the same company from April 2021 to June 2022.

Prior to their current role, Courtney worked at General Motors from 2015 to 2021, where they held multiple positions. Courtney started as a Promotions Intern at WJBK-TV FOX 2 Detroit in May 2014. Courtney then moved on to Wayne State University PRSSA, where they had roles as Vice President of Professional Development and Communications Manager for EcoCAR 3 from 2014 to 2015.

Courtney's next position was at PublicCity PR, where they worked as an Account Assistant from January 2015 to May 2015. Courtney developed media advisories and press releases for clients in the retail, hospitality, and restaurant industries and maintained consistency in the agency's media monitoring programs.

After that, Courtney returned to General Motors and held various roles. Courtney was a Manufacturing Communications Intern from May 2015 to September 2015, followed by a position as a Plant Communications Manager from September 2015 to June 2017. In this role, they led internal and external communications for four GM manufacturing facilities and provided PR support for manufacturing leaders.

Courtney then became an Assistant Manager of Strategic Communications at General Motors from June 2017 to May 2018. Courtney assisted in the re-launch of the GM brand and developed communication strategies to improve reputation across different audiences. Courtney also supported and defended the company through several crises.

From May 2018 to September 2020, Courtney served as a Social Media Manager at General Motors, managing the corporate social strategy and influencer relationships. Courtney led storytelling efforts through the creation of organic and paid social content and supported major crises such as autoworker strikes and tweets from former President Trump.

Lastly, Courtney worked as a Digital Strategist at General Motors from September 2020 to April 2021. Courtney was responsible for leading the GM.com editorial strategy and supporting content partnerships with major media companies. Courtney also led communications for GM's Super Bowl ad and assisted with the company's presence at the Consumer Electronic Show.

Overall, Courtney Smith has a strong background in digital strategy, social media management, communications, and public relations, with experience in various industries including mortgage, automotive, and public relations.

Courtney Smith earned a Bachelor of Fine Arts (BFA) degree in Public Relations, Advertising, and Applied Communication from Wayne State University between 2013 and 2015. Furthermore, Smith obtained a Master's degree in Data Marketing and Communications from West Virginia University between 2020 and 2021.