Tess Staal, MBA, is an accomplished marketing professional with extensive experience in the healthcare and digital marketing sectors. Currently serving as the Marketing Director at Optum AI within UnitedHealth Group, Tess has successfully developed Go-to-Market strategies resulting in significant customer adoption and engagement. Previous roles include Associate Director of Marketing at Optum Tech and Product Marketing Manager at Optum Labs, as well as positions in digital and creative marketing at FMC Corporation, Formcraft, and iNFLUgroup. Tess possesses strong expertise in cross-functional team leadership, brand development, digital marketing strategies, and data-driven decision-making, backed by a Master of Business Administration in Marketing Management and a Bachelor of Science in Advertising.
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