Tracy Winston

Tracy Winston currently serves as a Senior Product Marketing Manager at UnitedMasters since September 2023. Previously, Tracy held the same title at Strava from April 2019 to December 2022, where responsibilities included leading product marketing support across six product teams and driving marketing strategies for significant platform features. Earlier roles at Strava included Product Marketing Manager II, where Tracy developed the company's inaugural scaled programmatic campaign, and Product Marketing Manager I, focusing on high-revenue promotional campaigns. Tracy began a career in marketing at Red Ventures as a Paid Media Associate, managing PPC campaigns and a significant annual budget. Additional experience includes roles as a Research Assistant at Delta Five Systems and in Communications & Publications at the US-China Business Council. Tracy holds a BSBA in Business Administration and Management from UNC Kenan-Flagler Business School.