Luke Bailey is an accomplished professional with extensive experience in brand development and financial services. As the Owner of Units.Studio since October 2021, Luke focuses on building brands for various clients. Luke co-founded and serves as CEO of neon money club from November 2021 to May 2025. Previous roles include Director of US Consumer at Citi, Vice President of Strategy & Innovation at JPMorgan Chase & Co., and Product Regulatory Advisory at Morgan Stanley. Luke's career began at Wells Fargo, where multiple roles spanned underwriter, vendor and partnership management, and senior legal associate. Luke holds a Master of Science in Finance from the Zicklin School of Business and has further education from The City University of New York.
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