Jessika Kasten is an accomplished marketing professional with extensive experience in the healthcare sector. Currently serving as the Regional Marketing Director at UnityPoint Health since May 2015, Jessika previously held positions such as Marketing Manager and Senior Marketing Strategist at Meriter Health Services from April 2009 to May 2015, where responsibility included developing and implementing comprehensive marketing strategies and managing brand initiatives. Prior to that, Jessika was the Director of Marketing at the Wisconsin Alumni Association, overseeing marketing campaigns and team management. Earlier roles include Account Manager at Knupp & Watson, where client relationships and strategic marketing plans were pivotal. Jessika began their career with internships at Roundhouse Marketing, Charter Media, and the University of Wisconsin-Madison. Academic qualifications include a Master of Business Administration in Management from the University of Wisconsin-Whitewater and a Bachelor of Arts in Journalism from the University of Wisconsin-Madison.
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