Matt Plitnick

Matt Plitnick is an experienced professional in the sports industry, currently serving as Lacrosse Brand Manager at Universal Athletic since September 2016. In this role, Matt promotes lacrosse across the Western US while focusing on brand awareness and equipment upgrades for those in need. Previously, from September 2015 to August 2016, Matt held the position of National Sales Manager at Park & Sun Sports, where responsibilities included expanding the brand in the outdoor volleyball and backyard games market. Prior to that, Matt was the Lacrosse Category Manager at Eastbay, Inc. from June 2013 to May 2015, where efforts included establishing the lacrosse channel and growing business through existing and new relationships. Matt's career in the sports industry began at LaxGear from January 2006 to March 2012, contributing to the startup’s development and distribution. Matt holds a Bachelor of Science degree in Communication and Media Studies from the University of Colorado Boulder.