Caroline Coward

Caroline Coward is an experienced digital marketing professional currently serving as the Senior PPC Account Director at UM | Universal McCann GmbH since August 2023. With a diverse background, Caroline has held various roles including Social Media Marketing & Recruitment Manager at The Early Bird Bakery and Freelance Digital Marketing Consultant at CRC Digital, where exceptional performance in Paid Media was delivered. Previous experience includes positions such as Digital Performance Director at Craftwork Digital, Performance Director and Search Director at iProspect, and Digital Media Manager at Universal McCann, all of which involved managing significant PPC campaigns and client relationships. Caroline's career began in roles focused on website administration and business administration, following completion of a BA with Honours in Media & Cultural Studies from Nottingham Trent University.