Margarita Alikhanyan

Margarita Alikhanyan is an accomplished digital marketing professional with extensive experience in leading multi-channel strategies for prominent brands. Currently serving as Digital Group Head at UM | Universal McCann GmbH since July 2023, Margarita previously held the same title at OMD Worldwide from March 2018 to June 2023, where emphasis was placed on developing strategies for 12 FMCG brands and winning new business. Margarita also has experience as Senior Digital Manager and Digital Manager at OMD Worldwide, showcasing strong achievements in media planning and audience targeting. Earlier roles at BBDO Worldwide and CUPONATION included developing digital strategies for key clients and improving SEO rankings. Margarita holds a Master's degree in Business Administration with a major in Marketing from the University of Vienna and two Bachelor's degrees in Business Administration and Management from Plekhanov Russian University of Economics and WU (Vienna University of Economics and Business).