Chinasa Udeala

Chinasa Udeala serves as the General Manager for East Africa at Universal Music Group since January 2024. Prior to this role, Chinasa held various positions including Director at Information DataHub, where responsibilities included data-centric solutions to enhance business decision-making. Experience also includes serving as General Manager for Songa by Safaricom at Radio Africa Group, Regional Director for East Africa at Boomplay Music, as well as co-founding and advising at 360 Music Publishing Ltd. and Africori. Previous roles include Head of Content & Business Development at Spinlet and Marketing & Business Development Manager at Big Paper Communications Ltd. Chinasa's early career began at Transport for London in various customer service roles. Educational qualifications include a Master's degree in Strategic Marketing from the University of Greenwich and a Bachelor's degree in International Business with Law from London Metropolitan University.