Elisabet Garcés

Elisabet Garcés serves as the Director of Audience Growth Strategy at Universal Music Group since November 2022, focusing on global digital strategies for Latin artists. Prior to this role, Elisabet has extensive freelance experience as a Business Developer, Brand/Digital Strategist, and Content Project Manager since August 2012. Notable previous positions include Multiplatform Content Strategist Planner at Paramount, Creative Digital Content Director at HBO Latin America, and Business Development Director for Latam & U.S. Hispanics at PlayGround Communications. Elisabet’s academic credentials include a Graduate degree in Social Media Branding & Strategy from BES La Salle, a degree in Advertising and PR from Universitat Abat Oliba CEU, and a degree in Social and Cultural Anthropology from Universidad Nacional de Educación a Distancia.