Federico de Nigro

Federico De Nigro is an accomplished professional with extensive experience in product sales, brand partnerships, and digital marketing. Currently serving as the Product Sales & Brand Partnership Director at Universal Music Group since March 2022, Federico leads the commercial department and manages physical product across B2B and B2C sales channels. Prior to this role, Federico held several positions at Universal Music Group, including Head of Direct to Consumer & Merchandising and Head of Direct to Consumer (E-Commerce), focusing on growth through retail licensing and direct consumer strategies. Previous experience includes Global Digital Project Manager and Coordinator roles at Officine Panerai, where innovative digital initiatives such as AR and VR were implemented. Federico co-founded Hoolifan.it, a mobile platform for football enthusiasts, and has a background in digital project management and interaction design from previous positions at vangogh _ Elastic Thinkers, Adacto, and Seat Pagine Gialle SpA. Federico holds a Master's degree in Digital Entertainment Media & Design from IULM University.