Jordan Wiggins

Jordan Wiggins is an accomplished professional in the music industry, currently serving as the Senior Director of Global Digital Strategy & Commerce at Universal Music Group since September 2019. In this role, Jordan has successfully led international digital and audience strategies, significantly enhancing revenue and global audiences through innovative digital marketing campaigns. Previously, as the International Streaming Director, Jordan played a key role in increasing global digital revenue for the Australian business based in Los Angeles. With a strong background at Universal Music Australia from 2010 to 2019, Jordan has held several positions, including Streaming Media Manager, where responsibilities included managing accounts with major digital service partners and facilitating key strategic conversations. Jordan's earlier career includes various promotional and media management roles, alongside foundational experience as an Artist Liaison and Marketing Intern at Musicadium. Academically, Jordan holds a Bachelor’s Degree in Music Technology from Griffith University.