Luis Estrada

Luis Estrada is an experienced executive in the music and marketing industries, currently serving as President of Universal Music Southern Cone, a position held since October 2001. Estrada's extensive career at Universal Music Group includes roles such as Managing Director of Aftercluv and Universal Music Latin Entertainment, General Manager of Universal Music Latino, Machete, and Capitol Latin, as well as Senior Marketing Manager. Prior to Universal Music, Estrada worked as Marketing Manager for Azteca Music at TV Azteca and as Brand Manager at Cien Watts Promotions Agency. Estrada's musical talent was showcased as the lead singer and songwriter for the Mexican rock band "Los Lagartos," which produced two albums under BMG-Culebra. Estrada holds an MBA from USC Marshall School of Business and a Bachelor of Arts in Marketing from Tecnológico de Monterrey.