Matt Peterson

Matt Peterson, MBA, currently serves as the Director of Advertising and Digital Media at Universal Music Group since August 2015, where responsibilities include leading the media buying team and collaborating with Spotify on advertising campaigns. Previously, Matt held the role of Director of Streaming Marketing, providing support for prominent East Coast labels and promoting the Digster Playlist brand. Earlier experience includes serving as the Director of Media Buying for the Global Streaming Office and as the Director of Media Planning and Purchasing at DigSin | DigMark, where successful international campaigns were executed for various high-profile clients. Prior roles include Ad Operations and Web Analyst at RTM Productions and marketing internships at [meta]marketer and Hummingbird Productions. Educational credentials encompass a B.A. in Commercial Music and Business Management from Brigham Young University and an MBA in Marketing/Music Business from Belmont University.