Pierre Guelfi

Pierre Guelfi is an experienced professional in digital sales and business development within the music industry, currently serving as the Responsable Digital Sales & Business Development and Head of Consumer Marketing at Universal Music Group since October 2017. Pierre leads Consumer Marketing operations, overseeing CRM tools and data management. Prior to Universal Music Group, Pierre worked at Believe as a Digital Strategy & Consumer Marketing Manager, contributing to the growth of TuneCore Italy and managing local partnerships. With a solid academic foundation, including multiple MBA degrees focused on music business and management, as well as a Bachelor's degree in Economics, Pierre combines expertise in digital content management and strategic development across various platforms and partnerships in the music sector.