Universal Music
Sheena Madden is the Managing Director and Founder of Amplify Agency, a prominent music, arts, and entertainment publicity agency in Ireland, established in January 2019. Her expertise extends to roles such as Public Relations Manager at Claddagh Records, Public Relations Consultant for Universal Music Group, and Lecturer in Marketing & Public Relations at BIMM Dublin. With a solid background in media, including positions as Press Officer and Journalist at RTÉ, Sheena contributed significantly to communications for various national FM and digital radio channels. Sheena's freelance work has been published in notable outlets, and educational qualifications include a BA in Journalism from Dublin Business School and a forthcoming Postgraduate Certificate in Creative & Cultural Entrepreneurship from Trinity College Dublin.
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Universal Music
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Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries.