Universal Nutrition
Magnus Gustafsson is a seasoned marketing executive with extensive experience in ecommerce and digital marketing across various industries. Currently serving as the Head of Growth & Performance Marketing at Universal Nutrition since February 2025, Magnus is focused on significantly expanding the online presence of animalpak.com and universalu. Prior roles include VP of Ecommerce & Digital Marketing at Fortune Fish & Gourmet, where Magnus led digital activities for brands like D'Artagnan and Lobster Gram, and Vice President of Global Ecommerce and Digital Marketing at CAPEZIO, where a digital transformation was initiated. Magnus has also held leadership positions at Shefit, SPARC Group LLC, Adrianna Papell, Strivectin Operating Company, Aerosoles, and MediaBay, consistently driving revenue growth and enhancing customer engagement. Magnus holds an MBA and BBA in Marketing from Western Connecticut State University.
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Universal Nutrition
At Universal Nutrition, we strive to make your fitness and wellness aspirations attainable. Founded in 1977, our company has leveraged science, technology and human ingenuity to create cutting edge and effective solutions - one’s that fuel both body and mind, empowering your everyday passions. We do it through a portfolio of brands, formulated and curated around consumers’ lifestyle, health and fitness goals.