Universal Destinations & Experiences
Ruth Balbach has extensive experience in creative and brand management. Ruth is currently working at Universal Destinations & Experiences as the Executive Vice President of Global Brand Strategy and Creative. Prior to this, they held the role of SVP Brand Creative Universal at the same company. Before joining Universal, they served as the SVP of Franchise Creative at Universal Pictures and as the VP of Franchise Creative and Senior Director of Creative and Brand at Universal Studios. In addition, Ruth has worked at DreamWorks Animation as a Senior Director of Creative and Brand. Earlier in their career, they worked at Target as a Creative Director, where they managed various areas of the Target brand and businesses. Ruth also served as the Chief Creative Officer at Hot Dish Advertising and as the Creative Director at General Growth Properties.
Ruth Balbach began their education journey at Georgetown University, where they pursued a Bachelor of Arts degree in Graphic Design. Ruth attended this institution until 1986. Subsequently, they enrolled at the Maryland Institute College of Art from 1986 to 1988, focusing on Graphic Design. However, no specific degree was mentioned for this period.
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Universal Destinations & Experiences
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Universal Destinations & Experiences., a unit of Comcast NBCUniversal, offers guests around the globe today’s most relevant and popular entertainment experiences. With three-time Academy Award winner Steven Spielberg as creative consultant, its theme parks are known for immersive experiences that feature some of the world’s most thrilling and technologically advanced film- and television-based attractions. Universal Destinations & Experiences in the U.S. are Universal Studios Hollywood and Universal Orlando Resort. Around the world, UP&R includes Universal Studios Japan in Osaka, a license agreement with Universal Studios Singapore at Resorts World Sentosa, and the recently-opened Universal Beijing Resort.