Universal Destinations & Experiences
Sayenne Flanegin's work experience begins in 2010 when they joined KRE8 MEDIA as an Analytics Manager. In this role, they supervised and analyzed advertising performance for clients with annual billings surpassing $24 million. Sayenne also assisted clients in building and maintaining marketing databases and ensured data integrity.
In 2013, Sayenne moved to ESPN as a Senior Research Analyst. Here, they supported Latin American advertising sales by analyzing campaign effectiveness and showcasing ESPN's brand health and market positioning. Sayenne also provided ad sales with analysis of campaign and media effectiveness based on audience parameters.
In 2016, Sayenne joined Universal Orlando Resort as a Senior Manager of Omni-Channel Analytics. Sayenne held this role until 2019 and was responsible for various analytics-related tasks.
Finally, Sayenne currently works at Universal Parks & Resorts as the Director of Measurement Marketing Science, a position they have held since September 2019.
Sayenne Flanegin completed their Bachelor of Science in Business Administration with a focus on Business Economics, specializing in Finance, from UCF College of Business. Sayenne pursued their Master of Business Administration from UCF College of Business as well.
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Universal Destinations & Experiences
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Universal Destinations & Experiences., a unit of Comcast NBCUniversal, offers guests around the globe today’s most relevant and popular entertainment experiences. With three-time Academy Award winner Steven Spielberg as creative consultant, its theme parks are known for immersive experiences that feature some of the world’s most thrilling and technologically advanced film- and television-based attractions. Universal Destinations & Experiences in the U.S. are Universal Studios Hollywood and Universal Orlando Resort. Around the world, UP&R includes Universal Studios Japan in Osaka, a license agreement with Universal Studios Singapore at Resorts World Sentosa, and the recently-opened Universal Beijing Resort.