Claudia Silverman

Brand Marketing & Strategy Director - Direct To Consumer Lead at Universal Pictures International Entertainment

Claudia Silverman has a diverse and extensive work experience in the marketing industry. Claudia started their career as a Sales & Marketing Executive at Kingfisher Publications in 2005. Claudia then moved on to work as a Brand Marketing Manager at Hachette Children's Books from 2007 to 2011, where they developed and managed marketing campaigns for key brands and series. After that, they joined Harlequin as a Brand Manager for MIRA / MIRA INK, where they planned and implemented effective marketing and publicity campaigns for MIRA titles and authors. In 2013, Claudia joined Universal Pictures as a Senior Product Manager, specializing in the Children's licensed market and managing integrated marketing campaigns for global brands. Claudia later progressed to become the Head of International Marketing and Global Marketing Director at Universal Pictures International Entertainment, where they spearheaded various marketing initiatives and was involved in launching Universal's first DTC fitness platform. Currently, Claudia holds the position of Brand Marketing & Strategy Director at Universal Pictures International Entertainment.

Claudia Silverman pursued their education in a chronological manner, starting with their time at CIM | The Chartered Institute of Marketing from 2012 to 2013. During this period, they completed the CIM Diploma in Digital Marketing. Their studies focused on various aspects such as social media reporting, Google Analytics, e-CRM, SEO, and PPC campaigns.

Prior to that, between 2000 and 2003, Claudia attended The University of Manchester, where they obtained a Bachelor of Arts (B.A.) degree in History.

Before their university education, Claudia's educational background was not specified, but it is known that they attended Dame Alice Owen's School at some point. However, their degree name and field of study at this institution were not provided.

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