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Caroline Payne

Senior Trade & Partnerships Manager EMEA at Universal Pictures

Caroline Payne is a seasoned marketing professional with extensive experience in the entertainment sector. Currently serving as the Senior Trade & Partnerships Manager EMEA at Universal Pictures since July 2023, Caroline previously held the role of Senior Marketing Manager at Acamar Films, where responsibilities included leading brand management and marketing strategies for the acclaimed pre-school IP Bing across the UK and Nordics. Past positions include UK Marketing Manager at CinemaLive, where campaign management for live cinema events was executed, and Senior Marketing Executive at STUDIOCANAL Australia, overseeing integrated marketing for theatrical releases. Earlier roles encompassed marketing and publicity management at Simon & Schuster Australia, as well as foundational positions at Pan Macmillan Australia and Royal Bank of Scotland Business. Caroline holds a Bachelor of Arts in English & American Literature from The University of Manchester.

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