Chris Massey

Executive Vice President, Data Strategy & Transformation at Universal Pictures

Chris Massey has over a decade of experience in digital marketing and data strategy, currently serving as the Executive Vice President of Data Strategy & Transformation at Universal Pictures since September 2011. Prior roles at Universal Pictures include Senior Vice President and Vice President of Digital Marketing, as well as Director of Digital Media. Before joining Universal Pictures, Chris Massey worked at MediaCom as Associate Director of Digital Marketing and at Hyper Happen as a Digital Strategist. Early career experience includes a position as Account Manager at Profero. Chris Massey holds an MA in Media from the London College of Music and Media and a BSc (Hons) in Policy Studies and Sociology from the University of Bristol.

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Universal Pictures

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Universal Pictures is an American film studio owned by Comcast through the Universal Filmed Entertainment Group division of its wholly owned subsidiary NBCUniversal.